Brands: “To Do this, Please Download Our App on Goog..” | Customers: “Kthanksbye.”

And that’s the end of the customer journey. No matter what you do customers simply won’t download your app. Even if they are convinced and eventually do get your app on their smartphones, it’s only a matter of time before they uninstall it.  

Based on a survey by Localytics, 71% of users who install apps, churn within 90 days. Customer is at the pain when asked to download apps for every service they require considering there are around 2 million apps available on Google and Apple play stores. The Mobile App industry is suffering from app fatigue as users will not download apps that are unappealing and apps they hardly use. Across the industry, the focus has shifted from acquisition to retention.

As Gartner quotes it,

Many enterprises are doing just enough to tick off functionality checkboxes without focusing enough on UX, and users are not seeing a lot of value from these apps.”


For instance, if your customer wants to check account balance, he/she only needs that one particular service (a microservice) from all the other services and functionalities on your app. More of that later and let’s try to understand what’s affecting your mobile app retention and app acquisition rates.

 Customers don’t have adequate storage on their devices.

Mobile apps require you having to download them on multiple gadgets and in each of these, they consume a lot of storage space. 25% of app users state that they uninstall unused apps to avail more storage space on their devices. Even with the rising advancements in mobile app technologies, unending push notifications from apps can consume space and affect performance.

 Data-heavy app? Ain’t nobody got time for that.

The ideal time for downloading any app must be 2 seconds. If your app is resource-intensive and deployed on a multi-tiered framework, the server may slow down and it takes more time than usual to download your app. Based on market research by Google, 53% of users are abandoning apps since it takes more than 3 seconds to download it.

 Frequent updates without significant changes.

To fix issues or to introduce new features, most apps require customers to update frequently. Post update, customer launches your app with all sorts of excitement only to find nothing significant has been changed. While you may have updated only bug fixes at the backend, the customer feels burdened for having to update apps often.

And that’s why migrating your website into a Progressive Web Application (PWA) is more convenient for you and your customers.

 With Progressive Web Apps, you can deliver an app-like experience to your customers. PWA’s operate similar to apps except you can access them anywhere and on any device. End users can simply affix PWA’s to their home screens for immediate access.

 It is particularly useful when your users are located across geographies with freaky networks and you need to have an engaging mobile web experience similar to that of an app.

Coming back to the example before, if I need to check my account balance, all I got to do is use my bank’s PWA through a Bitly link, a few clicks and voila, your account balance!


Because Progressive Web Applications promote distinctive features like safety, offline mode, push notifications, self-updates and home screen shortcuts compared to conventional web apps, many brands are shifting from native Apps to PWA.

Twixor’s Encaps can help you build a PWA, creating an app-like experience and with rich dynamic content.

Want to see a 12% increase in your Mobile users? Make a PWA for your website and start talking to your customer right now! Report this