Pushing customers to download an app: Is it a sustainable mobile app adoption strategy?

The recent Google Assistant I/O summit saw the launch of Google’s voice assistant making calls on your behalf to take appointments. Audience was in awe and then came the flood of news of how this is the next big thing in the industry of customer experience and all possibilities that would be the future for this revolutionary release by Google.

Well this may seem not relevant to the topic of this article but let’s think about it for a second. Let’s try to draw some parallels here.

Consumers today are in no doubt a fast paced world. From apps that help you with your calendar in managing time to apps that count your calories/steps when you are on the go.

Consumer is always looking at making his or her daily life much easier , much more accessible.

That being said a majority of apps downloaded are either messaging apps , social media apps, apps related to gaming, leisure or just plain utility activities.

A recent study states that the number of apps downloaded by consumers has nearly reached 0 a month.The study also shows that consumers are only using 30 apps per month and accessing just 9 on a day-to-day basis.

With the above statistics , it’s no wonder that an average user has hit the ceiling with what is referred to as “app” fatigue.

As per Gartner by 2019, 20 percent of brands would abandon their mobile apps. The research company also forecasted that by 2021, more than 50 percent of companies would spend more per annum on bots and chatbots than on mobile app development.

Then how does a brand reach their customers? Is pushing customers to download their app with a mere one time offer/ promotion a sustainable mobile adoption strategy?

Considering the above statistics it makes sense that brands need to reconsider their customer engagement strategy by engaging their target audience on digital platforms that they are already being used.

PWA (Progressive Web Apps) by Twixor has been a thought leader in the market with its innovative solution that allows brands to reach customers with or without a native app.

Twixor’s exclusivity lies in its ability to communicate structured (actionable and therefore responsive) content in a P-F-TL (Push Feed timeline). This unique format allows for easiest adoption at the last mile consumer engagement experience, who are very well versed with a WhatsApp or a Facebook Messenger.

Brands can now prompt an action from a customer with just a click of button without the need to push the customers to download an app. We are able to launch a conversational UI from any customer touch point like SMS, Email, web-timeline, chatbot by leveraging our next gen Progressive Web App (PWA) module.

Twixor thus powers businesses to be one step ahead of their competition in new customer acquisition and retention and in turn strengthening their customer engagement strategy.

Revisiting the start of this article , it is clear that customers are more excited when their brand journey is made easier. They are more responsive when their intended actions is readily available with just a “click of a button”.

With exhaustive use cases that Twixor has worked with multitude of organisations globally from various sectors , companies are more excited about this is “new age” customer engagement strategy that guarantees customer delight.

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