Content Writer (Marketing)

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Content Writer (Marketing)

Chennai

JOB CATEGORY
JOB CATEGORY
Marketing and Sales
EXPERIENCE
EXPERIENCE
1+ years of professional writing experience
SALARY
SALARY
On Discussion
Notice Period
Notice Period
30 Days or Immediate

Job Description

As a Senior Content Writer (Marketing), you will help develop and execute on the content strategy for our next generation platforms (Twixor AIM & Twixor Compute). In this, you will collaborate closely with sales, marketing, partner management, engineering, and solutions teams. We are looking for someone with experience in B2B SaaS, process automation and channel centric digital customer experience platforms, and familiar with AI/ML/NLP/Chatbots technologies.

Job Responsibilities

  • Copy writing and editing of content assets, including blogs, website content, landing pages, white papers, use-cases, e-books, reports, infographics, check lists, presentations, one-pagers, fact sheets, guides, executive overviews, customer cases, videos, promotional copy, social media posts, and messaging briefs
  • Collaborate with sales, marketing, support, solutions and customer success teams to develop collateral that positions Twixor as best in class, & develops market and competitive positioning
  • Conduct in-depth research and create content that is innovative and original
  • Think outside of the box to help brainstorm new content and campaign ideas with the broader marketing team
  • Creating compelling headlines and body copy that will capture the attention of the target audience
  • Create a product positioning and get the message out clearly that will help increase conversions
  • Help maintain consistency in Twixor’s brand voice across audience, mediums, and channels
  • Build and maintain the content library
  • Ensure all content aligns with problem statements, personas and user journey stages

Job Requirement

  • Copy writing and editing of content assets, including blogs, website content, landing pages, white papers, use-cases, e-books, reports, infographics, check lists, presentations, one-pagers, fact sheets, guides, executive overviews, customer cases, videos, promotional copy, social media posts, and messaging briefs
  • Collaborate with sales, marketing, support, solutions and customer success teams to develop collateral that positions Twixor as best in class, & develops market and competitive positioning
  • Conduct in-depth research and create content that is innovative and original
  • Think outside of the box to help brainstorm new content and campaign ideas with the broader marketing team
  • Creating compelling headlines and body copy that will capture the attention of the target audience
  • Create a product positioning and get the message out clearly that will help increase conversions
  • Help maintain consistency in Twixor’s brand voice across audience, mediums, and channels
  • Build and maintain the content library
  • Ensure all content aligns with problem statements, personas and user journey stages
  • Nice to Have: Excellent written and oral communication skills with a journalist’s bent of mind
  • Nice to Have: prior experience working with growth stage companies
  • Nice to Have: prior experience working with B2B SaaS / Messaging
  • Location: Bangalore or Chennai, India
  • Notice Period: 30 days or Immediate

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