Leveraging Conversational Marketing to build Personalized Customer Experiences

In today’s digital age, the way brands interact with their customers has changed significantly. Traditional marketing channels such as TV, print, and radio ads are no longer enough to capture the attention of customers. As a result, conversational marketing platform has emerged as a powerful approach that enables brands to engage with their customers in a more natural and personalized way.

Conversational marketing is a two-way dialogue between brands and customers that allows them to communicate in real time and build deeper relationships. It is a more natural and engaging way of communicating that meets the needs and expectations of today’s customers. Conversational marketing is not limited to chatbots or messaging apps, it can be used across various channels including social media, email, voice assistants, and more.

One of the most popular channels for conversational marketing is messaging apps such as WhatsApp, Instagram, and Telegram. These messaging apps are widely used by customers, and they offer a convenient and natural way for brands to interact with them. Messaging apps enable brands to deliver exceptional customer service by providing personalized responses to customer queries and concerns.

Conversational marketing on messaging channels also allows brands to build deeper relationships with their customers. Brands can use messaging apps to send personalized messages, run campaigns, and collect feedback from their customers. This creates a more engaging and interactive experience.

Brands can leverage conversational marketing on WhatsApp to reach out to their customers through personalized campaigns, sharing new products, offers to long existing customers, and customized offers based on their previous purchases with the brand. Personalization is the key to effective conversational marketing on WhatsApp.

According to a survey conducted by HubSpot in 2023, 65% of consumers use social media messaging apps to contact customer service.

Another undiscovered channel for conversational marketing is Google Business Messages. Google Business Messages is a messaging platform that allows customers to connect with brands directly from their Google search results. This enables brands to build inbound marketing strategies that attract customers who are actively searching for their products or services.

With Google Business Messages, brands can provide personalized responses to customer queries and concerns. Brands can use Google Business Messages to provide information about their products or services, book appointments, and collect feedback from their customers.

In conclusion, conversational marketing platform is revolutionizing how brands interact with their customers. Conversational marketing on messaging channels such as WhatsApp, Instagram, and Telegram allows brands to deliver exceptional customer service. Conversational marketing on Google Business Messages allows brands to build inbound marketing strategies that attract customers who are actively searching for their products or services.

According to a survey by Salesforce, 64% of consumers and 80% of business buyers expect companies to respond to and interact with them in real-time.

Twixor CX Automation is a comprehensive platform that enables brands to leverage the power of conversational AI and intelligent process automation to create personalized experiences for their customers. With Twixor’s WhatsApp Campaign Manager and comprehensive customer analytics, brands can optimize their campaigns and make data-driven decisions to improve customer engagement.

Personalization is the key to effective conversational marketing on WhatsApp.  This creates a more positive customer experience and can lead to increased customer loyalty. With Twixor CX Automation’s WhatsApp Campaign Manager, brands can easily create and manage personalized campaigns on WhatsApp, enabling them to reach out to their customers more naturally and engagingly. The platform also provides metrics on customer analytics, which helps brands to understand their customer behavior and response to the marketing campaigns run across messaging channels. By using customer data, brands can tailor their messages to the individual customer, making them more relevant and engaging.