A good omnichannel strategy can predict whether a consumer will start exploring one channel and move to another during their one-stop purchasing journey.
Providing a seamless shopping experience in physical stores and across several digital platforms notonly sets retailers apart from their competitors, but it also gives them a competitive advantage over online-only retailers by utilising store assets.
Omnichannel retailing to the rescue
Retailers may increase availability, increase traffic and revenue, and combine digital touchpoints by utilising omnichannel.
An omnichannel retail strategy enhances the shopping experience for customers and offers more channels for online, in-store, or mobile purchases. Multiple channels for acquiring products and services enhance traffic and sales. Omnichannel clients spend between 15% and 30% more than single- or multi-channel customers.
How WhatsApp E-commerce chatbot is transforming the shopping journey?
Ecommerce conversion rates are directly impacted by WhatsApp bots. Chatbots powered by theWhatsApp Business API have boosted ECommerce firms’ consumer engagement, sales, and revenue generation rate by three folds.
By providing value in the following ways, these chatbots are enabling businesses to convert casual web customers into potential ones.
Complete Catalog Access
The advent of e-commerce chatbots has paved the path for customers to access the complete range of products from their WhatsApp, as opposed earlier by many experts regarding its ability to provide a complete shopping experience on messaging platforms.
The inclusion of a WhatsApp chatbot also helps to automate lead generation. As soon as users start a conversation with the WhatsApp e-commerce chatbot, it collects all vital information such as names, contact details and email. This strategy is pretty effective.
Upselling and Cross selling
The WhatsApp chatbot platform makes the most of consumer data by recommending the best product to clients based on their interests and prior purchase trend.
Mapping of customer journey
Multiple interactions and touchpoints across devices are part of an omnichannel consumer journey. A single channel can be good enough to kickstart a customer interaction with businesses, followed by multiple devices before ending on a separate channel or device.
Unified view across all channels
Customers leave data in a variety of places, including websites, social media, apps, emails, shopping carts, etc. You may learn about their tastes, actions, and loves and dislikes from this data. You must gather all of this information on a single platform in order to enhance the customer journey.
Real time omnichannel tracking
Omnichannel enables you to create a customized experience by connecting numerous points in previous consumer interactions. No matter what device or channel customers use, omnichannel uses all the information from the older conversations to offer real-time suggestions when they visit the site.
The main objective of mapping the omnichannel customer journey is to deliver a seamless experience to your customers, irrespective of the devices they use. To unify the customer experience, a consistent brand identity must be developed for your company across all channels.